新聞動態
視覺隱轉喻(集)的多層選擇性意義構建
——以中美貿易關系為例
時間：2018年10月31日15:00
地點：意昂体育304室
報告人：楊翕然
摘要：在外交話語中，隱喻是表達立場和構建概念性框架的常見策略之一🌙。隱喻在形成和傳播中有選擇地建構意義、框定議程、暗示相關推理過程，對人們認知和思考外交關系有深層次影響⛏。目前靜態視覺隱喻及轉喻研究多基於概念隱喻理論(CMT)和多模態理論所發展衍生出的框架，主要用語言與圖像匹配源域及靶域(如MP1🏃♂️➡️、A1B2、PVM等分類提法)。在對外新聞報道這類外交話語中，索引/主題圖片(thumb/theme picture)在多模態語篇結構中具有提綱挈領的功能🕺🏽。以中美貿易關系為例🤬，其新聞索引圖表現的視覺隱喻普遍內含轉喻☯️🦆，具有較為固定的復合靶域及具有多重意義的合成源域，通過疊加不同類型和維度的隱🐅、轉喻勢能構建、框定、解讀貿易關系等相關概念🤷♂️👑。僅用已有的多模態分析以及隱↔️、轉喻互動框架不容易系統把握這類被用於構建外交話語的視覺隱轉喻的特點和功能。針對此，本研究以中國主流對外英文媒體中有關中美貿易關系的報道索引圖為對象🚵，基於模態🐐、維度、修辭類型等要素提出視覺隱轉喻(集)的多層選擇性意義構建模型，分析隱、轉喻意義的嵌合與疊加，整合靜態和動態/敘事映射。通過分析中美貿易關系相關語料☑️，該研究將探討如何有效運用視覺隱轉喻統領⬆️、整合語篇和預設、構建立場。
關鍵詞：視覺隱轉喻😿；外交話語；多模態分析💂♀️；意義構建
Multi-layered selective meaning-making in visual metaphtonymies
----the case of China-US trade relations
Abstract: Metaphors are commonly employed in diplomatic discourse to constructively build consciousness and conceptual frameworks. Existing studies of static visual metaphors and metonymies are mostly based on or derived from the frameworks of Conceptual Metaphor Theory (CMT) and multimodal analysis, and map verbal and pictorial elements onto source and target domains. Visual metaphors/metaphtonymies are found in a number of thumb/theme pictures of English news reports on China-US trade relations on mainstream Chinese media platforms. Featuring compound target domains and composite source domains in their metaphorical setting, these pictures visually construct concepts such as trade relations by activating and superimposing different meaning-making potentials. To accentuate and systematically analyze the collective features of such visual metaphors and metonymies, this research proposes a multi-layered selective meaning-making model for visual metaphtonymies through analyzing metaphorical and metonymic values and interactions of the thumb pictures of news reports on China-US trade relations. The model accounts for different types of conceptual operations as well as both static and dynamic mappings.
Keywords: visual metaphtonymy; diplomatic discourse; multimodal analysis; meaning-making
